Richard Branson was having a nose through Change the World 9-5 and decided he wanted one for his business.

We created Change the World at 35,000 Feet, an in-flight minibook with 10 actions that helped you travel better - from packing less luggage, to learning the lingo of the country you're visiting, to smiling at people on board your flight.

500,000 copies were published and were put in the back of seats on all Virgin Atlantic planes.

We also made a series of animations about our actions that were shown on trans-Atlantic flights.

They're a bit more fun than the films that tell you your life-vest has a torch and a whistle for attracting attention.

http://www.youtube.com/watch?v=yirsbg3PL8I

http://www.youtube.com/watch?v=S16hQ9oIfQU

http://www.youtube.com/watch?v=4F_yMQjUA8E