In summer 2009 we created the entire advertising campaign that launched a new product created by the Coca-Cola Company in Spain. 

Menos Es Mas (meaning "Less is More") is a fruit cordial with impressive environmental credentials. For reasons Spaniards cryptically put down to "Franco", Spain has only previously experienced pre-mixed drinks, so we had the honour of introducing the nation to the joy of dilutable squash.

As a creative agency we helped them develop the brand strategy and created an animated television advertisement.

We also acted as the brand's social partner, as part of Menos Es Mas' cause-related marketing strategy.

We designed a minibook advertising ten We Are What We Do actions that accompanied every pack.

The Coca-cola company sponsored the creation of our Spanish-language action tracking website somosloquehacemos.es which features a map to see which areas are tracking the most actions.

They are also working with us to develop a We Are What We Do education programme in schools throughout Spain which is being piloted this year.

http://www.youtube.com/watch?v=gSV9jdV8Tv4